More info on the eBook...
for download only in PDF file.
44 pages
8 chapters
Contents
Chapter 1: Introduction................................................................................................3
Chapter 2: Facebook – From Then To Now.........................................................5
Chapter 3: Comparing Facebook with MySpace.................................................7
Chapter 4: An Initial Facebook Overview............................................................10
Introduction.................................................................................................................10
Using Classified Advertising..................................................................................13
Chapter 5: Recent Facebook Changes..................................................................16
Introduction.................................................................................................................16
News & Mini-Feeds....................................................................................................17
Banner Ads...................................................................................................................20
Pay Per Click Advertising........................................................................................21
Chapter 6: Social Ads..................................................................................................23
The Social Graph.......................................................................................................23
The Detail.....................................................................................................................24
Teething Problems....................................................................................................31
How Successful So Far?..........................................................................................31
So, are ‘Social Ads’ worth using?........................................................................34
Chapter 7: ‘Pages’ & ‘Beacon’..................................................................................37
Pages..............................................................................................................................37
Beacon...........................................................................................................................38
Chapter 8: The Real Facebook ‘Eldorado’............................................................40
Conclusion........................................................................................................................44
